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EMARKETER

Cardholder engagement Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cardholder engagement

Synchrony grows cardholder base for the first time in over a year

Article
Jul 21, 2026

Stronger discretionary spend suggests consumer resilience

Smart baskets may be the future of credit card reward redemption

Article
Jul 09, 2026

Applying offers at checkout gives cardholders instant gratification, securing issuer loyalty.

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