Simmons First National Corporation wants to buy a pair of smaller banks in Tennessee for a quick path to an expanded branch footprint and larger deposit base to fund digital investments.

This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.

Marketers still cannot identify and track users across ever channel, platform and device—which means they also cannot truly measure and manage the frequency of marketing messages. This report explores this ongoing issue in greater detail.