The news: YouTube is scrapping its Trending page and Trending Now list, citing the growing diversity of topics on its platform and rise of content discovery through search and recommendation algorithms. Instead, YouTube will promote popular content in category-specific charts, such as Trending Music Videos and Weekly Top Podcast Shows. Our take: Brands should shift their focus beyond chasing virality and toward building content that fits audience niches. Reaching users through personalized feeds and hyper-specific categories could deliver more consistent engagement.

BuzzFeed’s BF Island aims to redefine social media with AI-driven creativity. But in a market dominated by giants, will it be a fresh start or just another failed pivot?

BuzzFeed sells 'Hot Ones' for $82.5 million: The YouTube property gains independence and plans growth in live events, merchandise, and new platforms.

Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.

BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok’s Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.

TikTok is launching ad product Pulse Premiere, an extension of Pulse that allows publishers like Condé Nast, Buzzfeed, and NBC to make money off of ads featured by all of their own content, according to the Wall Street Journal. The new product is part of TikTok’s efforts to make the platform more appealing to publishers, even as risks of a US ban loom.

Publishers launch AI task forces as anxiety swirls: Amid speculation that AI could hurt the industry’s jobs, publishers try to get their bearings.

Dazzled, dazed, and confused by ChatGPT: Its creators were unsure about releasing a technology they’re now warning about as adoption skyrockets. Legislators respond to alarm bells with mixed messages.

BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

The coronavirus pandemic has significantly affected publishers’ short-term ad revenues. A March 2020 survey from the Interactive Advertising Bureau (IAB) found the majority of US news publishers have dealt with pauses, adjustments and cancellations of campaigns, while the same has been true to a lesser degree for non-news publishers in the US.

As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements. Overall, mobile video ads sold programmatically generated $19.93 billion in revenues in 2019 in the US and will generate $24.87 billion in 2020.

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.

As Netflix and other OTT video services gather momentum, Canada’s cable industry and policymakers are responding with action, including the launch of a variety of services over the past few years.

To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.