Butler/till Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Butler/till
US Programmatic Advertising Forecast and Ad Tech Trends H2 2026
Report
Jul 17, 2026
US programmatic advertising is consolidating around video, CTV, walled gardens, retail media, and agentic AI. Marketers need to balance signal, scale, transparency, and control as automated buying enters its next phase.
US Sports Converged TV Advertising 2026
Report
May 21, 2026
Live sports represent the last mass TV audience, driving a surge in sports TV ad spending. But ad prices are climbing as demand intensifies, forcing advertisers to face rising costs and limited inventory.
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