Travel is increasingly driven by events, fandoms, and personal goals rather than traditional leisure. That shift is creating high-intent moments where consumers are more engaged, more receptive, and more willing to spend.

On today’s podcast episode, we discuss Reddit’s most interesting recent development, if Snap’s emphasis on attention can help it bounce back, and whether Reddit can earn a permanent seat at the table for bigger brand budgets. Join Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

B2B marketing data spending is rising as marketers prioritize strategies that improve ROI, enable AI, and fuel pipeline growth. Trusted data sources and integrated tools are helping teams optimize segmentation, compliance, and campaign performance.

Efficiency, ROI, and AI integration are now driving B2B martech buying decisions. Marketers are consolidating stacks, prioritizing automation, and investing in tools that deliver measurable performance gains.

The trend: In June, we covered how Gen Zers intended to prioritize planning for summer over their financial futures. They said they would return to their finances when summer is over but spend more on nonessentials in the meantime. CIT Bank’s 2025 summer vacation survey reveals they did just that. What this means for banks: As we near the end of summer travel, financial institutions should prepare campaigns that advertise budgeting and savings products that can help their customers get back on track financially. Such products could include high-yield savings accounts, in-app budgeting tools, certificates of deposit, and automated savings features.

As parents prepare their kids for the new school year, they’re tightening budgets, reusing last year’s supplies, and looking for ways to efficiently check off their lists.

On today’s podcast episode, we discuss how advertisers have gone from navigating uncertainty to navigating whiplash, and how they can prioritize and get the most out of ad measurement with a limited budget. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Evelyn Mitchell-Wolf and Max Willens, and the Director of Product Management at Cint Stephanie Gall. Listen everywhere and watch on YouTube and Spotify.

Traditional financial institutions are losing new business to digital competitors. But banks can still compete.

US B2B martech spending growth will slow due to economic uncertainties and tighter budgets, prompting marketers to optimize their tech stacks for ROI.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.

Despite uncertainty, marketing budgets could be on the rise: Thanks to digital and social challenges, print might benefit more than you’d think.

Banks’ continued investment in marketing, led by the sales of products and solutions to the mass affluent, signals sustained growth in digital ad spending on the heels of a historic snap back in budgets since the pandemic—despite a looming economic downturn.

The pandemic has hit lower-income households especially hard. But its effects are being felt across income brackets, and not always in predictable ways—for instance, upper-income consumers are making the biggest spending cuts.