Key stat: Nearly half (49%) of US adults will begin back-to-school shopping by early July, according to a March 2024 survey by LTK.
With students heading back to school, how is the sales season shaping up? We’ve compiled five charts on the 2023 back-to-school shopping season. When and where are consumers shopping and how are they looking to save?
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.