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EMARKETER

Branded podcasts Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Branded podcasts

Marketers lean into podcast adoption but still question ROI and impact

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Jul 21, 2026

Interest in podcast advertising outpaces confidence: Marketers need proof of ROI, which requires clear campaign KPIs.

43% of podcast listeners tune in more in summer, boosting ad reach

Article
Jul 02, 2026

Summer habits favor podcasts: Seasonal routines lift podcast listening, supporting steady engagement and making summer a smart time to buy audio ads.

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