Brand investment Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Brand investment
TikTok partners with Sundance Institute to tap into the microdrama craze
Article
Jun 05, 2026
TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.
Marketers brace for instability after Trump’s tariff reversal
Article
Apr 10, 2025
Markets rally, but marketers hold their applause: Trump’s tariff pause could still keep ad execs on edge, given market volatility and long-term planning risks.
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