Brand activation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Brand activation

Chipotle turns a World Cup hydration break into a customer acquisition play

Article
Jul 16, 2026

Chipotle turns fan attention into first-party data.

Despite right-wing backlash, there’s no shortage of brands promoting Pride Month products

Despite right-wing backlash, there’s no shortage of brands promoting Pride Month products

Article
Jun 05, 2024

Pride products are plentiful this year: Walmart, JCPenney, Kohl’s, and Abercrombie push past the right-wing backlash to offer Pride-related products.

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