Boris Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Boris
Infopack: Delivery and Returns 2026
Report
Jul 14, 2026
Growing delivery volumes and returns are reshaping consumer behavior, fulfillment strategies, and the economics of ecommerce in 2026.
A Serial Returner Is a Marketer's Best Friend
Article
Mar 04, 2020
Digital retailers bristle at the mere mention of the term “serial returner.” Many have put policies in place to block this apparent scourge. But there’s a difference between someone who consciously games the digital retailing system for their own insidious gain and a strong brand advocate who just wants to try multiple items and buy.
Powerful data and analysis on nearly every digital topic.
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