Booktok Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Booktok
Netflix’s 'Twisted Love' deal shows power of BookTok—and streaming giants’ content spending dominance
Article
Jan 10, 2025
Social fuels streaming: Netflix invests in BookTok sensation “Twisted Love” as TikTok reshapes publishing and adaptation strategies.
4 TikTok communities driving commerce
Article
Jul 29, 2022
There will be about 94 million users on TikTok by the end of this year. As the platform pushes further into commerce in the US, our Reimagining Retail podcast team weighed in on which communities are having the greatest impact.
Behind BookTok's popularity
Article
Jul 27, 2022
The #BookTok tag, which at the time of writing had 65.8 billion views on TikTok, has helped drive an increase in printed book sales.
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