Bidding Trends & Statistics
NBCU unveils agentic AI system to plan and optimize TV in seconds
AI will reshape premium video buying—and NBCUniversal’s proof-of-concept shows agentic systems can unify planning and optimization across linear and streaming in seconds.
Programmatic Advertising Explainer
Learn how advertisers, publishers, and ad tech players operate in the programmatic marketplace that fuels over 90% of digital display ad spending.
US Digital Display Advertising Is Weathering the Storm
The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.
US Programmatic Digital Display Ad Spending Will Grow Despite Pandemic-Related Recession
Despite the deceleration in overall digital ad spending growth this year, US programmatic digital display is weathering the coronavirus pandemic and related recession.
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