Beauty product discovery Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Beauty product discovery
TikTok Shop reshapes US beauty ecommerce landscape
Article
Jun 09, 2026
The marketplace is now the fourth-largest health and beauty ecommerce retailer in the US, forcing brands and retailers to adapt.
Ulta Beauty tests social commerce with TikTok Shop launch
Article
Mar 13, 2026
The retailer hopes to leverage TikTok’s beauty influence to drive sales and deepen connections with customers.
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