Banner ads Trends & Statistics
Ad Spending Forecast and Trends Q4 2024
Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.
Web Publisher Monetization 2024
Web publishers, especially those who relied on indirect monetization, are being buffeted on all sides by challenges.
What marketers need to know about mcommerce in 5 charts
As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.
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