B2b advertising strategies Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for B2b advertising strategies
B2B marketers face an AI visibility readiness gap
Article
May 28, 2026
B2B AI ambitions outpace readiness: CMOs want AI visibility, yet fragmented metrics and thin expertise stall results.
LinkedIn achieves 121% ROAS and leads B2B marketing in paid performance
Article
Mar 10, 2026
LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.
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