Auto targeting Trends & Statistics
LinkedIn achieves 121% ROAS and leads B2B marketing in paid performance
LinkedIn tops B2B campaign results, posting 121% ROAS—outpacing Google and Meta and capturing 41% of paid social budgets.
SMBs are shaping the future through technology, trust, and networks
LinkedIn released a report on the trends shaping small businesses in 2026, proving that technology, trust, and relationship building will be the pillars of success for small businesses in the years ahead. Despite the unique roadblocks small businesses face amid current macroeconomic conditions, success is possible for those who stay on top of emerging technologies, invest in their digital presence, and build professional relationships.
LinkedIn expands access to AI automation for SMBs
LinkedIn debuted several new features for ad automation targeting small- and mid-sized businesses (SMBs) as it looks to expand its advertiser base beyond large brands. The update reduces barriers to professional-grade ad campaigns by offering automation and AI-driven support that previously demanded larger budgets or in-house expertise.
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