Austerity Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Austerity
Industry KPIs: TikTok US commerce growth slows amid legal uncertainty
Article
Jun 27, 2025
The news: TikTok commerce traffic has trended down throughout 2025 amid uncertainty about the app’s future in the US. Our take: Trump’s extension gives TikTok more time to reach a deal but does little to ease the internal disruption from ByteDance’s austerity drive. New tariffs and the elimination of the de minimis exemption could hinder TikTok Shop’s performance.
Apple finally cuts jobs, showing it’s not immune to economic woes
Article
Apr 05, 2023
The company is shedding dozens of jobs while giving employees a chance to be rehired, revealing it is far more resilient than other Big Tech companies.
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