Audience signals Trends & Statistics
Why LLM conversations are the next big source of consumer intent data
Pinterest and tvScientific bring high-intent audiences to CTV devices
Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.
AI emerges as a powerful copilot for CTV advertisers, says Digital Remedy
AI is drastically changing the digital advertising landscape, and connected TV (CTV) is no exception. In a conversation with EMARKETER, Martin Kristiseter, CEO of media company Digital Remedy, shared his insights on how AI is evolving as a critical copilot for CTV advertising. Using AI tools to handle complexity while leveraging human insight for overall storytelling will help advertisers strike the right balance.
6 steps to creating a better Performance Max campaign with Google
As brands seek ways to stretch their marketing budgets, advertisers may lean on automation to help them create more cost-efficient campaigns. Here are some best practices on creating and measuring Google Performance Max campaigns, including how to choose the right budget and bid strategy and the right variety of creative assets.
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