Snapchat’s young audience and distinct ad products keep it relevant, even as usage slips and regulatory pressure builds. Marketers should use it with strategies built for messaging, creators, and commerce.

AR, VR, and video games present opportunities that marketers can tap into right now.

Social commerce accelerated in the US in 2020 amid the pandemic-driven ecommerce boom as key platforms advanced their shopping and checkout capabilities.

More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.