Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.
Amazon will earn $9.85 billion in net US digital ad revenues this year, representing 7.6% of the market. By 2021, one in 10 US digital ad dollars will go to Amazon.
Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.
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