Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.

Our latest UK programmatic ad spend forecast indicates that strong growth remains, despite economic and privacy-related concerns. This year, 87% of all digital display ad spend will flow through programmatic pipes, and that will rise to 89% by 2020.

Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.

Today, more than four of every five US digital display ad dollars transact programmatically. This report looks at the trends driving programmatic ad spending to $68.87 billion by 2020, breaking it down by transaction type, format and device.

We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.

We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.

A third of mid-market companies spend at least 5% of their total revenues on technology, according to Deloitte.

More than half of all programmatic ad spending around the world goes to the “ad tech tax,” leaving less than 40% to go to working media. Advertisers looking for transparency are considering blockchain as a technological solution for this and other problems.