The news: OpenAI will acquire product-testing startup Statsig for $1.1 billion as it expands its applications division. Statsig CEO Vijaye Raji, formerly vice president and head of entertainment at Facebook, will join OpenAI as CTO of applications. OpenAI said the deal, pending regulatory approval, will help it develop “even better, more responsive experiences for the people and businesses we serve,” per a press release. Our take: This deal positions OpenAI to launch entirely new categories of AI-powered experiences—personalized content feeds, collaborative AI tools, or productivity suites.

Another study confirms what our benchmark found—U.S. Bank’s mobile app scores markedly better than its competitors’.

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Steven Lin, senior manager of digital marketing at NRG, and Aditya Ghule, senior product marketing manager at Adobe Experience Manager. They will discuss many of these obstacles, such as lack of content-author friendly tools to speed content creation and updates, as well as inability to easily execute content personalization and optimization.