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EMARKETER

Andromeda Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Andromeda
Meta brings control to advertisers as it allows for terms to be excluded from AI generated ad copy

Meta brings control to advertisers as it allows for terms to be excluded from AI generated ad copy

Article
Sep 03, 2025

Meta will allow advertisers to exclude specific words or phrases from AI-generated ad copy to protect and align with brand image as it accelerates its AI advertising push. While barriers to adoption remain, Meta’s continued push toward AI ad automation signals where the future of advertising is heading: One where AI will increasingly balance scale with control to give marketers confidence in experimenting with automated campaigns.

Meta expands AI ad features to optimize performance

Meta expands AI ad features to optimize performance

Article
Mar 24, 2025

Meta introduces new AI ad capabilities: The changes include more investments in Andromeda, new tools for Advantage+, and more genAI use cases.

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