Amazon market share Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon market share
Retail and Ecommerce Sales Benchmarks: Q4 2025

Retail and Ecommerce Sales Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Amazon vs. Other Retailers’ Benchmarks: Q4 2025

US Amazon vs. Other Retailers’ Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2025

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Ecommerce Sales Benchmarks: Q4 2025​

US Ecommerce Sales Benchmarks: Q4 2025​

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Grocery Ecommerce Benchmarks: Q4 2025

US Grocery Ecommerce Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Holiday Ecommerce Sales​ Benchmarks: Q4 2025​

US Holiday Ecommerce Sales​ Benchmarks: Q4 2025​

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Total Retail Sales Benchmarks: Q4 2025​

US Total Retail Sales Benchmarks: Q4 2025​

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

Worldwide Ecommerce Benchmarks: Q4 2025

Worldwide Ecommerce Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

Amazon sellers air grievances ahead of Prime Day

Amazon sellers air grievances ahead of Prime Day

Article
Jul 15, 2024

Amazon’s pricing and returns policies draw complaints from sellers: Merchants flag lost revenues, higher fees, and inadequate seller support as reasons for their discontent.

How big can Amazon get, Best Buy's membership program, and foot traffic recovery

How big can Amazon get, Best Buy's membership program, and foot traffic recovery

Audio
Apr 15, 2021

On today's episode, we discuss Amazon's current size, how much more of the market it might swallow, and whether others could ever compete. We then talk about Best Buy's new membership program, Instacart, DoorDash, and Walmart getting into financial services, and how much in-store foot traffic has recovered in 2021. Tune in to the discussion with eMarketer analysts at Insider Intelligence Daniel Keyes and Blake Droesch.

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