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Ally Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ally

Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers

Audio
Dec 08, 2025

On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming TV universe; what advertisers misunderstand about marketing to the queer community; and some examples of when queer representation in media hit the nail on the head—and when it missed the mark. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman, and Revry CEO and Co-Founder Damian Pelliccione. Listen everywhere, and watch on YouTube and Spotify.

Ally Financial sells off credit card business after difficulties in subprime lending

Article
Jan 23, 2025

Ally faced difficulties as consumers with lower credit scores bore the brunt of financial stressors

US Banking Digital Ad Spending 2023

US Banking Digital Ad Spending 2023

Report
Sep 19, 2023

US banking digital ad spending growth has slowed to a trickle and pushed marketers to rethink their allocation strategies. But 2024 looks more promising.

Banks avoiding ‘new normal’ of nixed overdrafts belong to a small and shrinking club

Article
Feb 25, 2022

It’s axed overdraft fees and charges for overdraft-protection services—as the number of big US players maintaining the old normal keeps dwindling.

Ally still has further to travel on its post-overdraft-fee path

Ally still has further to travel on its post-overdraft-fee path

Article
Feb 01, 2022

As part of a broader push toward liquidity assistance, checking customers will get a $100 cushion for certain transactions. Alternatives like this are becoming a must-have in a post-fee landscape.

CFPB’s planned overdraft crackdown could signal more pro-consumer efforts on the way

CFPB’s planned overdraft crackdown could signal more pro-consumer efforts on the way

Article
Dec 03, 2021

Overdraft and NSF charges accounted for nearly two-thirds of banks’ fee revenue in 2019. A “range of regulatory interventions” will protect consumers from the heaviest purveyors of the practice.

Capital One jumps on the anti-overdraft bandwagon—with options for replacement income

Capital One jumps on the anti-overdraft bandwagon—with options for replacement income

Article
Dec 02, 2021

It joins a string of banking players that have ended or deemphasized the charges—and has several options for replacing the revenue it forgoes.

Deal for lender, Ally’s latest try at credit cards, would diversify its revenue streams

Article
Oct 25, 2021

Its deal for Fair Square Financial marks the digital-only bank’s second attempt at buying a credit-card company in less than two years.

Tech costs that help ward off competition could also crimp US banks’ Q3 earnings

Tech costs that help ward off competition could also crimp US banks’ Q3 earnings

Article
Oct 12, 2021

Tech costs in this week’s reports will receive close scrutiny for potential earnings drag. Even if they do, the spending is necessary to fend off digital-only competitors.

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Citizens joins overdraft rollback with grace period feature, no-fee checking

Citizens joins overdraft rollback with grace period feature, no-fee checking

Article
Oct 11, 2021

The bank’s grace period feature helps customers avoid the charges and an upcoming checking account excludes them. But the bank must make up for the lost revenue.

Ally’s digital chief: ‘Start by asking what truly transforms your business’

Ally’s digital chief: ‘Start by asking what truly transforms your business’

Article
Oct 07, 2021

In an exclusive Q&A with Insider Intelligence, Sathish Muthukrishnan talks about the human factor intertwined with the technology play of a digital-only bank.

The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

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