AI discovery lags traffic reality: Organic and social dominate web traffic, giving brands time to test AI before users’ search habits change.

A growing cohort of companies, including Next PR, Parcel Perform, and Geostar, is helping brands optimize their generative engine presence, ensuring that content surfaces in queries from consumers seeking recommendations and new products. Marketers should consider their brands’ strategic goals—whether it’s driving conversions or boosting visibility of web content—and identify the GEO partners that best align with them. As genAI tools become more mainstream for consumer discovery, proactive optimization is key to stay relevant and manage reputation in AI outputs.