The news: Cohere launched Command A Reasoning, its first enterprise-tuned large language model (LLM). Designed for secure environments, the model handles agentic customer service, research, and automation tasks at scale. Its big-business focus is rooted in its ability to integrate with existing tools, support for on-premises deployment, and strict data controls. Our take: Enterprise AI is shifting from optional to operational. Vendors that deliver reliability, guardrails, and measurable value—like Command A Reasoning and Agentforce—will win long-term adoption over general-purpose models built for show, not scale.

Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.