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EMARKETER

Affiliates Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Affiliates
TikTok influencers far outperform Instagram for affiliate engagement

TikTok influencers far outperform Instagram for affiliate engagement

Article
Jan 30, 2024

TikTok influencers drive the most engagement for sponsors: Our Industry KPIs show influencers on TikTok have more than twice the engagement as Instagram influencers.

Creators remain key to YouTube’s commerce strategy, but livestreaming may play a larger role

Article
Aug 08, 2023

YouTube has expanded its affiliate shopping capabilities and eligibility for the YouTube Partner Program in order to maintain the strength of its creator relationships. But livestream commerce may factor more into YouTube’s future.

Embracing affiliate: What’s it going to take? | Sponsored Content

Article
Nov 07, 2022

Affiliate marketing investment hit $9.1 billion in 2021, but the channel is not widely embraced or recognized for its value. In order to ease hesitations and increase the channel’s profile, a few things need to change.

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