Adam Weiss, President of North America at Awin, joins EMARKETER’s Minda Smiley to discuss why brands should think beyond traditional affiliate marketing.

The rise of AI means publishers need new revenue streams to protect their affiliate businesses.

As the economy continues to put a strain on many household budgets, a number of consumers are planning to use annual holiday sales to stock up on everyday essentials, as well as buying gifts.

Target and Chase are betting that the future of marketing won’t be purely digital. Instead, physical experiences, from retail stores and bank branches to exclusive events, can become engines for digital content, creator amplification, and consumer connection.

Affiliate marketing keeps gaining ground as cost-conscious shoppers, creator growth, and AI reshape the channel. But shifting consumer journeys and publisher pressures are changing where brands see value.

Retail media networks (RMNs) have built out social and creator offerings, but advertisers have not widely adopted them. To attract spend, RMNs must prove that their offer of better targeting and measurement outweighs the added cost and complexity.

Stronger creator influence helps drive affiliate sales, pushing marketers to rethink how they measure performance.

As consumers start using chatbots for discovery, FIs need to optimize their content for AI.

Opening its creator program to workers could build trust with shoppers while expanding brands' social reach.

Restricting affiliates’ use of AI may protect credibility but limit exposure.

For brands selling products with long purchase cycles, like mattresses, cars, or appliances, the marketing challenge isn't just winning the sale. It's staying in consumers' minds for years before they're ready to buy.

At $184, the mattress industry's cost per action towers roughly 9x above the next-priciest category, home & garden at $20, according to a March report from impact.com.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing.

Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.

The marketplace is now the fourth-largest health and beauty ecommerce retailer in the US, forcing brands and retailers to adapt.

After years of uncertainty, TikTok is regaining momentum with efforts in commerce, creators, and entertainment. But rising competition, regulatory pressure, and changing user behavior threaten its next phase of growth.

Amazon squeezes affiliates: Commission cuts up to 50% and thinner data access rattle publishers already hit by AI search declines.

It’s a cost-effective way to resonate with customers at the beginning of their banking journeys.

Vertical UHNW wealth management is a growing theme.