Adzerk Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Adzerk
How Advertisers Can Wield Data Exhaust
Article
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
Header Bidding Update 2018
Report
Oct 18, 2018
Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.
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