Advertising fatigue Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Advertising fatigue
Consumers will go out of their way to block, avoid ads, studies show
Article
Jun 09, 2026
Ad avoidance is mainstream: 52% block ads, and many pay more to skip them, forcing marketers to rethink volume, timing, and format.
Demanding a Better Ad Experience
Report
Dec 04, 2018
A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.Already have a subscription?Sign In
Access All Charts and Data
- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts