Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.
Connected TV ad spending continues to expand substantially.
Due to listener growth, advertisers no longer find digital audio advertising experimental.
More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.
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