Adult toy buyers Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Adult toy buyers
Kidults push the global toy market to $123 billion as play extends beyond childhood
Article
Jun 09, 2026
Spending by consumers ages 15 and older has more than doubled since 2020.
Data Drop: 4 Charts on the State of the US Toy Industry
Report
Oct 14, 2024
Toys and hobby sales have normalized after a pandemic-era spike, though some brands are still flying high. Here’s what to expect from the industry this year.
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