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EMARKETER

Adform Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Adform
The Ad Platform: Testing cookieless targeting with Safari and Firefox traffic

The Ad Platform: Testing cookieless targeting with Safari and Firefox traffic

Audio
Mar 31, 2021

Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).

UK Key Digital Trends 2020

UK Key Digital Trends 2020

Report
Jan 21, 2020

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

Powerful data and analysis on nearly every digital topic.

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