Data science and analytics will be the technical skills most needed at ad agencies in the next two years, according to a poll by Marketing Land.

With spend on marketing technology increasing, many marketers are investing more dollars into data management products.

This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.