Ad tech partnerships Trends & Statistics
OpenAI extends ad pilot to Europe in a race to drive revenues
OpenAI ads open in European markets: OpenAI is seeking proof that ads can fuel revenues before its IPO.
Walmart Connect’s ad tech partnerships bring retail data to the open CTV ecosystem
Retail media gets interoperable: Walmart Connect plugs into Yahoo and Magnite, bringing purchase data to open CTV workflows.
Who are the ad tech platforms powering the retail media ecosystem?
Retail media networks (RMNs) have a lot of data and a healthy amount of inventory. But selling on-site inventory to advertisers can be complicated. Connecting retail media data with off-site ads on places like social networks and connected TV (CTV) is even more complicated. RMNs can’t do everything related to selling and serving ads on their own, especially if they want to capitalize on off-site placements.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts