Meta withdrew from Media Rating Council (MRC) brand safety audits last week, just months after its accreditation was officially issued, per Adweek. Despite its other brand safety moves, Meta’s step away from the MRC indicates that advertisers are now navigating a digital ad landscape that necessitates investment in platforms without stringent brand safety protocols—requiring marketers to strengthen their own brand safety monitoring and verification processes.

Nielsen and Paramount bury the hatchet: Measurement renewal deal offers a glimpse into the state of Nielsen competitors.

Nielsen ends panel-only ratings as big data becomes the norm: Recent MRC accreditation sets the stage for a new era of measurement.

Why Nielsen’s first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.

The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.

Nielsen regains key MRC accreditation ahead of 2023 upfronts: This comes as a number of measurement rivals go after the incumbent leader’s turf.