In primarily English-language countries, Netflix has a clear track record of success, with a majority of over-the-top users in those markets using its services. But if it hasn’t filled out its slate of localized content, adoption is slower.
Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.