The Trade Desk heads into Q4 facing simultaneous pressure from Amazon’s fast-expanding DSP and agency frustration over its forced migration from Solimar to Kokai. Amazon’s 0–1% fees, new offsite inventory, and closer ties to Omnicom have sparked reports of meaningful budget shifts away from TTD—an inflection point that challenges its premium pricing. At the same time, agencies describe Kokai as unstable and harder to use, with bugs affecting campaign launches during the most execution-heavy quarter of the year. The convergence raises a key question for marketers: Is TTD’s longstanding grip on open-web programmatic still durable, or beginning to loosen?

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Putting together the automation requirements for programmatic TV.

Shawn Riegsecker, founder and CEO of Centro, talks about how requests for proposal (RFPs) will be utilized as digital ad buying continues to evolve.