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Macy's Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Macy's
H&M expands its third-party marketplace

H&M expands its third-party marketplace

Article
Jun 29, 2023

H&M will sell more third-party brands to head off competition from Shein: The fast-fashion company is the latest in a long line of retailers to turn to marketplace sales for growth.

Nike tiptoes away from its D2C push

Nike tiptoes away from its D2C push

Article
Jun 09, 2023

Nike is once again selling wholesale to DSW and Macy’s: Renewing those relationships will help it reach the sizable segment of consumers who aren’t willing to seek out its products.

Off-price retail continues to thrive

Article
May 15, 2023

Store visits to off-price retailers rose in April: The sector’s resilience is driving Macy’s and Nordstrom to expand their off-price banners.

Can social media and retail media be friends?

Article
Mar 07, 2023

Search is already a major component of retail media; social is the next integration. Advertisers still view social media as a discovery medium and retail media as a conversion-driver. But both platforms are “potentially full-funnel,” according to Liz Cole, executive director and US head of social at VMLY&R, speaking at our “Attention!” summit.

Macy's and Best Buy report sales drops in Q4 2022 due to weakness in nonessential goods

Article
Mar 02, 2023

Macy's and Best Buy are seeing a drop in sales of nonessential goods: Economic uncertainty, inflation force consumers to focusing on necessities like groceries.

From exploding growth to leaning into loyalty and luxury, here’s why these 5 retailers are the ones to watch

From exploding growth to leaning into loyalty and luxury, here’s why these 5 retailers are the ones to watch

Article
Feb 14, 2023

We asked our analysts which companies they have their eyes on this year and why they’re positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

Procter & Gamble’s sales, volumes fall as price increases hurt demand

Procter & Gamble’s sales, volumes fall as price increases hurt demand

Article
Jan 20, 2023

Procter & Gamble is determined to push through price hikes: Despite falling sales volumes and softening demand, the CPG giant plans to continue raising prices to cover its costs.

Department stores adapt to survive in the difficult retail landscape

Department stores adapt to survive in the difficult retail landscape

Article
Jan 18, 2023

Macy’s, Neiman Marcus, Hudson’s Bay rethink their strategies as department store sales fall: Tactics include using data science to predict trends and improve pricing strategy, doubling down on luxury, and maximizing store appeal with experiential concepts.

Retail sales rise 6.0% in December, as consumers pulled back on spending

Article
Jan 18, 2023

Consumers pulled back on spending in December: Even as inflation eases, consumers’ diminished spending power is forcing them to make choices about what they buy.

High-profile retailers are shuttering stores, but that doesn’t mean a broader ‘retailpocalypse’ is imminent

High-profile retailers are shuttering stores, but that doesn’t mean a broader ‘retailpocalypse’ is imminent

Article
Jan 11, 2023

Beware of the ‘retailpocalypse’ narrative: While retailers such as Gap and Macy’s shutter stores, there’s no sign that a broader bust is imminent.

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Lululemon, Macy’s, and Chico’s lower their Q4 outlooks

Lululemon, Macy’s, and Chico’s lower their Q4 outlooks

Article
Jan 09, 2023

Consumers pull back on discretionary spending: While that’s an ominous sign for retailers such as Macy’s and lululemon, there are still some glimmers of hope on the horizon.

Category winners and losers in 2023

Article
Dec 21, 2022

Which categories will perform well in 2023—and which will stumble? Some of this year’s trends will continue into next year, while changing consumer behaviors will drive others’ rise—and possible fall.

Even if the US avoids a recession, it may not steer clear of the return of the retail apocalypse

Article
Dec 16, 2022

A wave of store closures could hit in 2023: Slowing sales amid a broader economic slowdown could force mid-tier retailers to shutter brick-and-mortar stores.

Shein may open an online marketplace

Shein may open an online marketplace

Article
Dec 12, 2022

Shein may soon directly compete with Alibaba and Amazon: The fast-growing fashion retailer is reportedly exploring evolving into an online marketplace that enables other merchants to sell on its platform.

The retailer’s Q3 2022 checkup: Amazon, Walmart, The Home Depot, and more

Article
Dec 02, 2022

The third quarter was a hard one for many US retailers, as inflation, supply chain strain, and more normalized post-pandemic consumer behaviors set in. We checked up on five major retailers on our “Behind the Numbers: Reimagining Retail” podcast to get a nuanced take on who took a hit in the short term and what our experts expect looking further out.

Amazon layoffs could make its customer experience problem worse

Amazon layoffs could make its customer experience problem worse

Article
Nov 22, 2022

Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.

Macy’s is cautiously optimistic this holiday season, but Kohl’s has a bigger mountain to climb

Article
Nov 18, 2022

Macy’s strong quarter underscores the difficulties facing Kohl’s: While the former is making a name for itself as a one-stop shop ahead of the holidays, Kohl’s lack of brand identity is hurting its chances of recovery.

Target, Macy’s, and others embrace store-within-a-store concepts

Target, Macy’s, and others embrace store-within-a-store concepts

Article
Oct 31, 2022

The store-within-a-store’ concept gains momentum: The partnerships work well when there’s clear synergy between the brands involved, such as Target and Apple.

High-earning consumers gravitate toward Walmart, LVMH as inflation continues to rise

High-earning consumers gravitate toward Walmart, LVMH as inflation continues to rise

Article
Oct 14, 2022

Inflation drives high-income consumers to trade down—and up: Affluent shoppers are spending more at Walmart and Aldi, but a strong dollar is keeping luxury demand robust.

Walmart leans into convenience in the lead up to the holidays

Article
Sep 26, 2022

Walmart’s holiday messaging focuses on convenience and value: The retailer introduces three new returns options and price rollbacks in key categories.

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