Nearly 1 in 4 grocery dollars will go to private labels by 2030: Store brands are gaining popularity as shoppers seek value and CPGs cut back on innovation.

Amazon, Walmart, and Stitch Fix lead retailers when it comes to AI implementation: But retailers of all sizes are leveraging the technology to drive sales and improve CX, according to a report provided exclusively to EMARKETER.

Macy’s uses personalized email marketing to drive second purchases, which the company has identified as vital to customer lifetime value. “Getting that next interaction right is an extremely high-value use case [for personalization],” said Bennett Fox-Glassman, senior vice president of customer journey at Macy’s during The Lead Summit last week.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Saks launches retail media network amid slowing sales: The ecommerce retailer is billing its offering as a unique opportunity to connect with luxury shoppers.

Store card revenues fell throughout 2023, and the CFPB’s late fee cap won’t help. We look at how retailers like Target are coping

Off-price’s momentum continues as shoppers’ trade-down behaviors intensify: Nordstrom Rack, Burlington, and Ross are among the beneficiaries of consumers’ cost-of-living pressures.

TJX is confident it can grow market share this year: The retailer’s offerings continue to resonate strongly with deal-seeking shoppers.

Amazon Fresh could get a refresh to conquer the grocery market, Finesse uses AI to reduce fashion waste, and Claire’s leans on content to engage Gen Zalphas. Meanwhile, Macy’s downsizes, e.l.f. Beauty aims to go viral, and Walmart makes strides in media. Here are six retailers that are most likely to makeover, reinvent, go viral, and more, as predicted by our analysts in a recent “Reimagining Retail” podcast episode.

While consumer outlook is more positive than when inflation reached a 40-year high last year, the impact that shoppers face—higher retail prices, interest rate hikes, and depleted savings—may push cautious spending patterns into 2024. The key to having customers coming back in the new year is investing in unique value propositions, according to our analysts.

Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.

Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy’s and Poshmark see early progress.

Despite the rise of ecommerce, nearly 85% of US retail sales still occur in-store, according to our forecast. To attract customers to physical stores, brands must continually innovate to offer memorable experiences.

As brands seek to diversify the number of places they sell their goods, retailers should consider building out a marketplace model that can help brands reach more customers while also cutting down on retailer costs and creating new revenue streams. You don’t need to be Amazon to launch a third-party marketplace—Macy’s, Michaels, and H&M have all gotten marketplaces off the ground in the last year or so.

Toys R Us looks to fill a hole in the retail landscape: It plans to rapidly expand its physical presence by opening up to two dozen flagship stores.

Fewer than a third of US shoppers turn to department stores’ websites (31%) or brick-and-mortar locations (24%) when conducting beauty research, according to a May survey conducted by PowerReviews. In contrast, 71% turn to a specialty retailer’s website when researching new products.

Macy’s looks to private labels to boost its bottom line: As consumers pull back on discretionary spending, retailers are turning to private labels to differentiate their merchandise and improve margins.

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

In-store retail media initiatives are gaining momentum: Loblaw, Macy’s, and Schnucks Markets are the latest retailers to invest in the channel.