Jeff Loucks Trends & Statistics
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Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Article
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
Gen X 2019
Report
Jul 01, 2019
Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.
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