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Forbes Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Forbes

A tale of two startups: Anthropic and Perplexity

Article
Jan 02, 2025

AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.

Perplexity AI targets $1 billion funding round amid content theft accusations

Perplexity AI targets $1 billion funding round amid content theft accusations

Article
Oct 21, 2024

As the AI search engine raises more capital, its reliance on data scraping casts a shadow over its ambitious plans for ad-driven revenue.

Web crawlers ignore blocking efforts

Web crawlers ignore blocking efforts

Article
Oct 07, 2024

As AI search tools like Perplexity drive massive referral traffic to sites like Forbes and The New York Times, publishers struggle with crawlers ignoring web-scraping blocks.

Gen Zers’ rejection of college as a must-do demands different bank marketing language

Article
Apr 15, 2024

To achieve their financial goals, Gen Zers choosing this educational path need nuanced banking products and marketing tactics.

Collaboration Tools to Connect Your Teams

Collaboration Tools to Connect Your Teams

Report
Mar 19, 2020

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

Is Part of Your Audience in a Media Bubble?

Is Part of Your Audience in a Media Bubble?

Article
Mar 09, 2020

With a presidential election and expected record spending on voter persuasion in 2020, there’s no doubt political polarization will be a prominent feature of US culture this year. According to two recent pieces of research, this polarization extends to digital media habits, meaning marketers who know their audience spans the political spectrum will have their work cut out for them.

Digital Transformation

Digital Transformation

Report
Feb 28, 2019

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

Powerful data and analysis on nearly every digital topic.

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