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Diwali Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Diwali
Data Drop: 5 Charts on Holiday Shopping Events in Asia-Pacific

Data Drop: 5 Charts on Holiday Shopping Events in Asia-Pacific

Report
Nov 20, 2024

Asia-Pacific’s many holiday and seasonal shopping events are hugely popular for finding deals. Traditionally Western and China-originated events are also gaining ground in the region as the consumption culture expands.

Grocers turn to new store formats, expanded product array to attract Asian and Hispanic consumers

Article
Nov 01, 2024

Grocers experiment with new formats and products to target Asian, Hispanic consumers: Kroger, Walmart, and Save A Lot are among the retailers looking to attract a more diverse audience.

Diwali sales soar while Chinese retailers brace for muted Singles Day

Diwali sales soar while Chinese retailers brace for muted Singles Day

Article
Oct 26, 2022

Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.

Five Ways Amazon Is Betting Big on India

Five Ways Amazon Is Betting Big on India

Article
Dec 18, 2018

Amazon already has a major stake in India's fast-growing ecommerce market. Here's how we know the country is one of its big targets for 2019.

Shopping Holidays Around the World

Shopping Holidays Around the World

Report
Nov 13, 2018

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Shopping Holidays in Asia-Pacific StatPack

Shopping Holidays in Asia-Pacific StatPack

Report
Aug 15, 2018

This eMarketer StatPack lays out statistics around the major shopping holidays in Asia-Pacific that drive shopping in similar ways as Western holidays such as Thanksgiving, Christmas and New Year’s Day. In China, Japan and Indonesia, Singles’ Day drives ecommerce activity in November. Indonesia also has a holiday in Q4 known as Harbolnas. India celebrates the gift-giving holiday of Diwali in the fall. South Korea’s Q4 holiday shopping centers around the recently launched “Korea Sale Festa,” while Australia has a November “Click Frenzy” sales day that fuels ecommerce holiday shopping.

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