Here are five charts that reveal the scale and outlook for CTV from the perspective of its access points.
New advertising forecasts for Netflix and Disney+ shed light on streaming advertising’s evolution.
Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.
With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.
Connected TV ad spending continues to expand substantially.
During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.
TV ad spending takes a hit as marketers adjust their budgets amid a recession.
In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.
In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?
This third annual StatPack compiles key metrics around digital video, television and the relationship between them.
Powerful data and analysis on nearly every digital topic.
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