Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

Podcasts were one of the few areas to have weathered the pandemic without sustaining ad spending losses.

The pandemic put pressure on media budgets and changed users’ listening behaviors, forcing advertisers to restructure their audio strategies.

Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.

Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.

The US often leads the pack in terms of digital advertising adoption and innovation. But that’s not the case with programmatic audio.

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.

Eric Picard, vice president of product management at Pandora, talks about the obstacles and advantages of programmatic audio.

Podcasting in Canada is becoming a mainstay in consumer media time, and brands are looking to better understand the opportunities in this emerging category.