401k Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for 401k

Where banks can step in amid changing 401(k) rules

Article
Jan 21, 2026

More and riskier choices require better advice.

Bank of America looks ahead to Gen Z’s retirement with actionable tools for 401(k) plans

Article
Nov 19, 2025

Bank of America (BofA) recently introduced 401(k) Pay for plan sponsors and participants. It handles recordkeeping, flexible deposit options, retirement income planning, and financial advice. retirement custodians have a particular opportunity to cater to Gen Zers, who often job hop, causing their retirement accounts to multiply. They also increasingly live frugally and save and invest aggressively. To attract Gen Zers, plan custodians should distribute both traditional and nontraditional savings and investment products and offer tools like automated investing and financial education.

How will changes to 401(k)s affect bank customers and their trust in banks?

Article
Aug 12, 2025

The news: President Trump recently signed an executive order to allow Americans to invest 401(k) retirement savings in private equity, cryptocurrency, real estate, and other alternative assets, per NBC. The administration believes this will give retirement savers more opportunities for potentially higher returns. Our take: This may excite younger consumers in particular, as they generally are more interested in alternative investments. But critics and financial experts warn that these new options come with higher risks and costs than traditional 401(k)s. The traditional banking model centers on stability, trust, and relatively conservative financial products. In addition to new opportunities, introducing high-risk, alternative assets into retirement accounts creates significant challenges for the banking sector.

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