Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

401(k) Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for 401(k)

Bank of America looks ahead to Gen Z’s retirement with actionable tools for 401(k) plans

Article
Nov 19, 2025

Bank of America (BofA) recently introduced 401(k) Pay for plan sponsors and participants. It handles recordkeeping, flexible deposit options, retirement income planning, and financial advice. retirement custodians have a particular opportunity to cater to Gen Zers, who often job hop, causing their retirement accounts to multiply. They also increasingly live frugally and save and invest aggressively. To attract Gen Zers, plan custodians should distribute both traditional and nontraditional savings and investment products and offer tools like automated investing and financial education.

How will changes to 401(k)s affect bank customers and their trust in banks?

Article
Aug 12, 2025

The news: President Trump recently signed an executive order to allow Americans to invest 401(k) retirement savings in private equity, cryptocurrency, real estate, and other alternative assets, per NBC. The administration believes this will give retirement savers more opportunities for potentially higher returns. Our take: This may excite younger consumers in particular, as they generally are more interested in alternative investments. But critics and financial experts warn that these new options come with higher risks and costs than traditional 401(k)s. The traditional banking model centers on stability, trust, and relatively conservative financial products. In addition to new opportunities, introducing high-risk, alternative assets into retirement accounts creates significant challenges for the banking sector.

Key ways everyday banking habits differ between generations

Article
Jun 11, 2024

And the generation of banking consumers that most needs an urgent intervention isn’t the youngest one.

US Millennial Men 2018

US Millennial Men 2018

Report
Sep 20, 2018

Millennial men don’t live down to the stereotype as their generation’s losers, not least because they make more money than their female counterparts. But many have lots of debt and little wealth, and they lag behind the women in earning college degrees.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or