Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

2023 Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for 2023

Reimagining Retail: Lessons from the 2023 holiday shopping season and some way-too-early predictions for the 2024 holidays

Audio
Jan 10, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the 2023 holiday shopping season really went, whether we've shaken the feeling that we're in a recession, and what this means for the start of this year. Then for "Red-Hot Retail," our analysts give us two spicy predictions about the 2024 holiday season and two about what they would like to see from retailers. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

Checking in on some 2023 predictions

Article
Dec 19, 2023

In January, we made a slew of marketing and advertising predictions, from streaming to ad measurement. We already know the elephant in the room—we didn’t even mention generative AI. But the predictions we did make were a mixed bag in terms of accuracy. Here’s a look at how we did.

India and Southeast Asia Ad Spending 2023

India and Southeast Asia Ad Spending 2023

Report
May 09, 2023

Growth of total media ad spend in Southeast Asia will remain elevated from its pre-pandemic levels, but digital ad spending will finally say farewell to double-digit growth this year. Meanwhile, India will top the worldwide ranking in both total media and digital ad spending growth.

Around the World: 2023 global trends—Retail media isn't for everyone, will TikTok run out of steam, and more

Audio
Jan 27, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Carina Perkins, and Man-Chung Cheung to talk about the biggest retail, advertising, and social media trends they expect to see in their regions in 2023.

The Weekly Listen: The most significant 2023 trends, interacting with Gen Alpha, and the meta-commercial

Audio
Jan 05, 2023

On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.

The Daily: 2023 digital trends—Downgrading digital ad spend, Big Tech solves content moderation, and more

Audio
Jan 04, 2023

On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell.

2022’s ad downturn is carving space for new leaders

2022’s ad downturn is carving space for new leaders

Article
Jan 03, 2023

The ad industry will never be the same after 2022: Between the ad downturn, regulation, and new channels, the ad industry entered a new era.

4 marketing and advertising predictions for 2023

Article
Jan 03, 2023

From streaming to ad measurement and privacy, 2023 will be a year of transformation. Here are four changes we expect in the new year.

Reimagining Retail: 2023 retail trends—Inflation's continued effect, click and collect's popularity, and the in-store experience

Audio
Jan 03, 2023

On today's episode, we discuss the most important retail trends we're watching in 2023: how frugality and value are hollowing out the middle, why click and collect is so popular, why return policies will make or break retail loyalty, and more. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Carina Perkins.

Digital advertising faces a $5 billion downgrade in 2023

Article
Dec 16, 2022

We cut $5.51 billion from our US digital ad spending forecast for 2023, due to the fallout from Apple’s privacy changes, Google’s deprecation of third-party cookies, and a stricter regulatory environment. Along with inflation and a potential recession, these challenges will depress spending until 2025, when it should return to previously projected levels.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Twitter sidesteps Apple's privacy changes, tweets from young people, and Twitter Blue absorbs Scroll

Twitter sidesteps Apple's privacy changes, tweets from young people, and Twitter Blue absorbs Scroll

Audio
Nov 08, 2021

On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or