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Comscore is an analytics company that specializes in measuring digital audiences across devices, platforms, and channels. Its advanced platform enables media owners, advertisers, and agencies to precisely understand and engage with their target markets, leveraging real-time data and strategic insights to optimize their content and campaigns for maximum impact. By offering a comprehensive suite of tools for audience measurement, behavior analysis, and performance evaluation, Comscore delivers personalized support and innovative solutions to drive effective and efficient media outcomes.

Updated: Dec-24

Comscore

Comscore’s data is derived from a combination of data sources, including Comscore panels and the Comscore Census Network. This provides a deduplicated view of total audience behavior across desktops, smartphones, and tablets, ensuring a comprehensive and representative data set. The data is processed using Comscore’s proprietary methodology, which leverages advanced statistical techniques and machine learning (ML) algorithms to eliminate duplicate audiences, assign device ownership, and attribute cross-device activity to individuals. The data encompasses a diverse range of audience measurement, behavior analysis, and performance evaluation metrics, providing insights into unique visitors, reach, time spent, cross-visitation, demographic composition, advanced audience behaviors, lifestyles, and digital interests for top media categories, platforms, and channels. The data was collected and evaluated for the latest “Digital Audience Benchmark” report, segmented by various audience segments and content formats. Key audience metrics such as Social Incremental Audiences—which measure incremental traffic across social platforms and show deduplicated, person-level reach across desktop, mobile, and social platforms—were extracted for a thorough comparison. All data collection and analysis procedures strictly adhered to privacy regulations and ethical standards, with personal information anonymized and findings aggregated to maintain confidentiality and integrity.

Updated: Dec-24

Comscore

Data represents activity among Comscore clients, broader industry metrics may vary. Unique visitors are the number of distinct individuals who visit a website during a specified period, counted only once regardless of how many times they visit.

Updated: Dec-24

Comscore

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